p.364 Tim Walker and Christina Doyle

Task 3

It’s All About Love 

 

Step 1 – Synopsis of assignment

Original response to assignment…

 

 

 

 

My original response to It’s All About Love allowed me to capture 2 of my favourite things, light and colour. The original image focuses on viewpoint looking down towards the floor – which you would not necessarily think that light comes from. It shows leading lines and contrast between the shoes and the bright blue of the light.

 

Step 2 – New Media (Video)

 

Step 3 – Critical Rationale 

My original response to It’s All About Love allowed me to capture 2 of my favourite things, light and colour. The original image focuses on viewpoint looking down towards the floor – which you would not necessarily think that light comes from. It shows leading lines and contrast between the shoes and the bright blue of the light.

GIFs are becoming increasingly popular with technology, containing a number of images or frames in a single file. ‘GIF format adds something much more special than an image’ (Moreau, 2016), it’s a small video, with no sound, that can be watched in as little as one or two seconds. Although my video is not classed as a GIF it takes the same form as one – A short video without sound.

I developed my original idea from a photograph into a video, which allows me to capture the feeling and warmth given off by light. It’s All About Love has allowed me to explore a different language through this new media, and explore different techniques and processes like Premiere Pro and Vimeo. Having never used Premiere Pro before, I had to do research into the best ways to edit the video. I learnt how to remove the sound from the other files and how to adjust lighting. Needing to save the file in the best quality, the file became too large to link in the blog on its own. This led me to create and publish my work on a Vimeo account and copy the link into the blog post.  The video allows me to emphasise the ‘magic’ behind light; I achieved this by doing a gradual depth of field from the left-hand side to the right ending with a bokeh effect.

Moreau. (2017). Why Are GIFs So Popular Right Now?. [online] Available at: https://www.lifewire.com/rise-of-animated-gif-3485813 [Accessed 6 Apr. 2017].

 

 

 

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